Service 02
Author & Book Positioning
A clear view of the book, its readers and its place in the market.
Overview
A strong book still needs a clear position. We define where the work sits, who it is for and how the author should be presented to readers, agents and publishers.
Who it's for
Authors preparing to submit, publish or relaunch who need a precise understanding of their market.
What's included
- 01Author positioning
- 02Book positioning
- 03Genre positioning
- 04Audience research
- 05Comparable title research
- 06Reader-market analysis
- 07Author brand development
The Vandorize method
How we work
There are six possible stages. We identify which ones your project needs and the right order for them.
- 01
Assess
We read the work closely and give an honest view of its strengths, gaps and realistic opportunities.
- 02
Develop
Editorial and creative work that strengthens the material itself before anything is packaged or promoted.
- 03
Position
Defining genre, readership, comparable titles and the language used to present the work and its author.
- 04
Build
We prepare the book for publication, strengthen its retail presence and help it find its audience.
- 05
Expand
Where the material supports it, considering series, story worlds and characters as long term intellectual property.
- 06
Adapt
Exploring screen, audio and international formats with materials developed to a professional standard.
Next stage
Your story. Its next stage.
Tell us where the project stands. We'll help determine what it needs next.